# Onplai Labs

> Onplai Labs (onplai.app) measures how AI assistants decide which businesses to recommend. Its first product, Onplai Hotels, measures every week how often ChatGPT and Gemini recommend boutique hotels and guesthouses in Turkish holiday towns, and which sources they cite. Founded in 2026 in Istanbul, Türkiye; pilot phase since November 2026. Not affiliated with onplai.com.

Last updated: 2026-11-14

## Facts
- Name: Onplai Labs (brand: Onplai). First product: Onplai Hotels.
- Customers: boutique hotels and guesthouses in Turkish holiday towns.
- Status: pilot phase (November 2026). First town measured: Alaçatı (İzmir).
- Official site: https://onplai.app · Email: team@onplai.app · Instagram: @onplai
- Not affiliated with onplai.com.

## Method
- Assistants: ChatGPT and Gemini, with web search on, through their APIs.
- Language: Turkish traveller questions (Turkish only for now), grouped by need (adults only, romantic, family, near the sea, open in winter…). Alaçatı: 16 needs, 133 questions.
- Weekly measurement (Saturdays). Every property in a town is measured, not only customers.
- Recorded: recommended hotels, their order, cited source sites. Rates are reported with 95% intervals; assistants are reported separately.

## First findings (Alaçatı, 3, 7 and 14 November 2026)
- 774 answers (387 ChatGPT, 387 Gemini); 311 different properties recommended; 101 recommended by both assistants.
- The two assistants often recommend different hotels and rely on different sources.

## Plans (planned for after the pilot; monthly, TL, VAT excluded)
- Onplai is in its pilot phase and does not sell yet.
- İzle: 2,490 TL — weekly measurement, town standings, source coverage.
- Oyna: 7,500 TL — adds weekly next steps and a monthly summary.
- Kur: 15,000 TL + 30,000 TL onboarding — the team carries out the steps.

## What Onplai does not do
- No guaranteed first place or ranking. No fake reviews. No automated scraping of AI apps' interfaces. Hotels do not pay to appear in reports. Personal data is processed under KVKK (Turkish data protection law).

## Pages
- [Hakkında (About)](https://onplai.app/hakkinda)
- [Nasıl ölçüyoruz (Method)](https://onplai.app/nasil-olcuyoruz)
- [Yapay zekâ için (Facts for AI)](https://onplai.app/yapay-zeka-icin)
- [Onplai Lab (reports and method notes)](https://onplai.app/lab)
- [Alaçatı report, November 2026](https://onplai.app/lab/alacati-kasim-2026)
- [Method note](https://onplai.app/lab/yontem-notu)